Target Store App lures customers, raises prices as you get closer to store

Target Store App lures customers, raises prices as you get closer to store

Now isn’t that something? The Target store App you download to your smart phone is really smart. The app that gives you prices of store items mysteriously raises the price on items as you hit the parking lot.

Put this down as my consumer watchdog post for the week.

Target updated its smartphone app last Wednesday after a two-month investigation by Minneapolis TV station KARE-TV discovered the retail giant was advertising certain items for one price outside of stores, only to hike the price when a person entered a Target – in one case, by as much as nearly $150.

The station dubbed it the “parking lot price switch.”

For instance, Target’s app price for a particular Samsung 55-inch Smart TV was $499.99, but when we pulled into the parking lot of the Minnetonka store that price suddenly increased to $599.99 on the app.

To test this further, we selected 10 products on the Target app at random, ranging from toys to bottled water to vacuum cleaners. We found that when we entered the store, four of the 10 products jumped up in price on the app[…]

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