Easy enough for this story to get lost in all the noise that is going on. Google was a no show in yesterday’s hearing. This no doubt was a major reason. It causes me to wonder if Comcast is not up to something similar. I watched a bit of golf for the first time in years. Not long after I was deluged with ads for golf clubs. Odd it would seem. Let’s keep this in mind as we tool around the universe each day.
The latest story about Google, the globe-straddling behemoth that accounts for more 90 percent of the Internet searches conducted every day, divulges just how much power that company wields, and just how careful we ought to be.
Yes, it can track your every move through your smartphone, and tell you how you just walked and where.
Yes, it places ads on the web pages you visit based upon online purchases, or even upon your searches.
And yes, it can track whether an ad pushed you to purchase something at the store.
Data Bought From Mastercard
Google gets that last piece of information from data it purchased from Mastercard, BloombergQuint revealed last week. “For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S,” BloombergQuint reported. “That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for”[…]
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