The Firearm Blog by Patrick R
Soldier Systems has obtained a report that Daniel Defense has terminated their agreement to sell their products to Academy Sports. Recently we broke the story that Academy had removed all modern sporting rifles from their display racks in response to the attack at the Orlando LGBT bar Pulse, as a result of Academy’s decision to remove the rifles Daniel Defense has issued the following letter to their distributes.
“As you know we take our partnership with our stocking retailers very seriously. We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays. Academy Sports has communicated that they intend to continue to sell the MSR category of firearms without displaying or advertising them publicly. As a prominent MSR brand, Daniel Defense cannot support decisions that are completely contrary to the values of our company and industry. Therefore, as of today, June 16th, I request that you place Academy Sports on a Do Not Sell list for all Daniel Defense products and terminate any shipments to their stores or distribution centers. It is unfortunate that we have to make this decision […]
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