Points and Figures
Thanks to Marissa Mayer ($YHOO) for making this issue front and center. As more and more of the US workforce transitions into independent contractors, people are being faced with a choice. Do they set up a home office and work from home, or do they set up an office outside of their home?
I have done both.
Recently, I have been engaged researching trends in co-working. I attended the Austin Juicy conference the week before SXSW and learned a lot. This is more than a mere trend-it’s changing the way humans interact and produce.
Right now, it’s 6am and I am typing this in a home office I have set up. It’s comfortable to work here now. But, if I want to get stuff done without any interruptions I need to go someplace else. For a lot of people, that becomes the local coffee shop with free wifi.
I have tried the free coffee shop route. It sucks. People wander in an out. In the ones I have worked at in cities, homeless guys sneak a cat nap in chairs. It’s also not a professional place to meet people. If you are starting to work independently from home, avoid the trap of the coffee shop. Even though it’s free-it’s not. You won’t accomplish much here-and your time is worth something.
The place that people are turning to is a co-working place.
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